Display ads are a type of online advertising that combines text, images and a URL to promote products, services or events. They are an effective way to reach potential customers and can be targeted to specific audiences based on demographics, interests, and online behaviour. With display ads, businesses can increase brand awareness, retarget people who have already shown interest and guide their ads to the most relevant audience.
What are Display Ads
Display ads are a powerful way to reach potential customers online. A combination of text, images, and a URL where a customer can learn more or buy your products, display ads come in many different formats and can be used to promote products, services, or events.
Display ads have been around for a while. You’ve probably seen a banner ad or two, for example. But display ads also appear across Facebook and even as Google display ads.
With display ads, you can target specific audiences based on demographics, interests, and online behaviour. This means that your ads are more likely to be seen by people who are already interested in what you have to offer.
How Display Ads Work
So, display ads are typically shown on websites, mobile apps, or social media platforms. When someone clicks on your display ad, they are taken to your website or landing page. With today’s focus on personalisation in advertising, the most popular display ads today are retargeting or remarketing ads. You can purchase these display ads through various ad networks, which use algorithms to show your ads to the most relevant audience.
Unlike native ads, display ads are openly an ad. Your audience should quickly recognise that a display ad is a message from your brand, with your straightforward visual content getting your point across quickly.
Benefits of Using Display Ads
There are many benefits to using display ads for your business. Firstly, they can help you reach a wider audience and increase brand awareness. Secondly, they can be used to retarget people who have already visited your website or shown interest in your products. Thirdly, display ads can be highly targeted, meaning that you can show your ads to the people most likely to be interested in what you have to offer. Display ads are also straightforward to make, without the need for publisher site integration or complex coding. Simply put your message together, and you have an ad that can go up anywhere on your ad network.
Types of Display Ads
There are many different types of display ads, including banner ads, interstitial ads, native ads, and Google display video ads. Banner ads are the most common type of display ad and can be found on most websites. Interstitial ads are full-screen ads that appear between content, and native ads are designed to look like part of the website or app they are displayed on. Video ads can be played before, during, or after a video.
Best Practices for Display Ads
Following best practices is essential to make the most of your display ads. Firstly, use high-quality images and videos relevant to your message and target audience. Secondly, create clear and compelling calls to action that encourage people to click on your ad – display ads are all about conveying a message quickly and making an impression, even if your user still scrolls past. Thirdly, optimise your ad for mobile devices – many people now browse the internet on their smartphones. Paid Search is another way to target the right people.
Measuring the Success of Display Ads
To measure the success of your display ads, you can use various metrics such as click-through rate, conversion rate, and cost per click. Click-through rate measures the number of people who click on your ad compared to the number of impressions it receives. The conversion rate measures the number of people who complete a desired action, such as purchasing or filling out a form. Cost per click estimates how much you pay for each click on your ad. You can also use display ads in conjunction with programmatic advertising for maximum efficiency in your advertising!
Common Mistakes to Avoid with Display Ads
There are some common mistakes that businesses make when running display ads. Firstly, targeting too broad an audience can result in wasted ad spend. You need to use personalised ads and target just the right group. Secondly, low-quality images or videos can make your ad appear unprofessional and untrustworthy – viewers will just scroll past it. Thirdly, not optimising your ad for mobile devices can result in a poor user experience, with users unable to view or interact with your ad. Finally, not measuring your ads’ success can mean you miss out on opportunities like these to improve your campaigns. So, be sure to use tools to measure your ad success!
Can’t wait to start your display ad journey? Contact us today to start boosting your business!
