Digital PR has become a powerful tool for businesses that want to improve their online presence. It involves using digital channels to create brand awareness, generate buzz and earn links from websites with strong domain authority. Search engines constantly evolve, which means search engine optimisation (SEO) has become more complex and multifaceted. The old tactics from years ago simply don’t work anymore, which means a digital PR agency needs to be creative and more targeted in its approach. Instead, the focus has shifted towards creating quality content and building a strong online reputation.
In this article, we’ll discuss what digital PR is, how a digital PR agency can help businesses improve their SEO, and give you some tips for creating a successful digital PR strategy.
What is digital PR?
Digital PR is a modern form of public relations that uses a variety of online channels to connect with a broader audience. It involves creating compelling content, building relationships with influencers, and earning backlinks from reputable websites. Unlike traditional PR, digital PR is more data-driven, more targeted, and much easier to measure results.
You can track your results and adjust your strategies accordingly, making it a lot more flexible than older forms of PR. Digital PR helps you achieve a range of goals, such as increasing brand awareness, generating leads, and improving SEO. So, it is different from regular digital marketing and SEO campaigns, but the goals are similar and some of the tasks certainly overlap.
How digital PR can improve SEO
As we mentioned, digital PR and SEO are closely linked, but also quite different. Just like any form of marketing, a well-planned and executed digital PR strategy can have a major impact on a business’s search engine rankings. Here are some examples of how a digital PR agency can help improve your SEO.
Getting high-quality backlinks to your website
Backlinks are a big consideration when search engines rank your site. Google views backlinks as a vote of confidence from other websites, indicating that the linked content is of high quality. However, not all backlinks are created equal.
When you obtain links from reputable websites (those with a high domain authority score), Google places more value on these than they would for a low-authority site. Digital PR can help businesses earn high-quality backlinks by creating shareable content, building relationships with journalists and bloggers, and pitching stories to relevant publications.
Creating engaging, shareable content
Creating shareable content is a key part of any successful digital PR strategy. There are multiple forms of content you could consider, such as infographics, videos, blog posts, and interactive tools. When content is shared, it generates backlinks and drives traffic to a business’s website.
Additionally, shareable content can help businesses establish themselves as thought leaders in their industry, increasing brand awareness and improving their online reputation. Social media marketing is obviously a major factor when sharing content, and while the SEO benefits may not seem big, if social media posts draw more traffic to your website, this in itself can improve SEO.
Building relationships with Influencers
Influencers are individuals or organisations with a significant online following, usually on social media platforms or even as podcast presenters. By building relationships with influencers, you can ask them, to promote your brand and content. This helps to generate buzz and drive traffic to your website.
Improving brand awareness
Brand awareness is huge in the modern world where consumers want to deal with a company they can trust. Digital PR is great for this because it helps to put your content in front of a wider audience. When your business is mentioned in reputable publications, it increases your online visibility and establishes trust with consumers. This can lead to more website traffic, higher engagement rates, and increased conversions – all of which are great for SEO.
Strategies for effective digital PR
The best type of digital PR involves using strategies that help give you more exposure, but at the same time help to improve your search engine rankings. Even more importantly, your digital PR strategy should align with your specific business goals. Here are some tips for your strategy:
- Identify your target audience and tailor your content to their interests and preferences.
- Build relationships with journalists, bloggers, and influencers in your industry.
- Develop shareable content that appeals to your audience and industry.
- When aiming for backlinks, target websites with a high domain authority score.
- Use social media platforms to promote your content and engage with your audience.
- Monitor and measure the success of your PR efforts using tools such as Google Analytics and social media analytics.
Incorporate these ideas into your digital PR strategy, but always remember that your plans should be tailored to meet your goals and deliver real benefits.
How to choose the right digital PR agency
Running any kind of marketing campaign is time-consuming and requires expert knowledge. This is why most businesses choose to hire an agency to help. The same applies to digital PR. So, when you’re looking for a digital PR agency, here are some things to consider.
- Proven results in digital PR and SEO.
- They understand your business goals and target audience.
- Do they offer high-quality content creation?
- Do they have relationships with journalists, bloggers, and influencers in your industry?
- How will the measure and report results?
By choosing the right digital PR agency, you’ll get far more value for money. Remember, cheap services usually produce cheap results, so be willing to budget accordingly for expert help.
Looking for a digital PR agency you can count on?
Here at Amire, we offer expert digital marketing services, including digital PR, SEO, content marketing and much more. Our team has extensive experience in developing and implementing effective digital PR strategies for businesses of all sizes and industries. If you’re looking to improve your SEO, build brand awareness and reach a wider audience, we’d love to hear from you. Contact us today to find out how we can help.
