How to Analyse a Competitor’s Facebook Ads

October 25, 2024 | Categorised in: Blog

Why Is This Beneficial?

Analysing competitor Facebook ads helps business owners understand the tactics their competitors use to attract customers. By identifying successful strategies, you can adjust your own campaigns, optimise your ad creatives, and stay competitive. This process also reveals opportunities to differentiate your brand by offering unique selling points or identifying gaps in competitor messaging.

Instructions to Analyse Competitor Facebook Ads

1. Visit the Facebook Ad Library:

- Go to Facebook Ad Library.

2. Select Country:

- Choose the relevant country where your competitors are running ads.

3. Search for Competitor’s Page:

- Enter the name of your competitor’s Facebook page in the search bar.

4. View Active Ads:

- Once their page appears, click on it to view all active ads they’re running across Facebook and Instagram.

5. Analyse Ad Copy & Visuals:

- Pay attention to the headlines, descriptions, and calls to action. Note the types of visuals (images or videos) used and their overall messaging.

6. Check Targeting Strategies:

- Although Facebook won’t show detailed targeting, look at the location, ad format (carousel, single image, etc.), and whether the ads are tailored for specific demographics.

7. Track Ad Length & Versions:

- See how long certain ads have been running. Ads that have been live for a long time might indicate success, while frequent changes could signal A/B testing or lower performance.

8. Note Special Offers or Promotions:

- Identify any promotions, discounts, or limited-time offers your competitors are using to attract customers.

How to Utilise This Insight:

Adapt Successful Strategies: If you see ads performing well (based on longevity), consider applying similar techniques.
Improve Targeting & Messaging: Use competitor ads as inspiration to refine your own copy, targeting, and offers.
Monitor Trends: Stay updated with seasonal promotions or new product launches competitors are advertising, and react quickly.

A Short Guide on Competitor Ads Analysis:

Client Testimonials

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV

More testimonials