A Day in the Life of a Biddable Media Specialist

September 3, 2020 | Categorised in: Blog

Meet Victoria

Hello! I’m Victoria and I started my journey with Amire back in December of 2019, as a summer intern. After three very warm and sunny months of learning and improving my skills, I officially joined the team as a Biddable Media Specialist.

Living and working on the Sydney Northern Beaches makes my outdoor-loving soul incredibly happy. I really enjoy being so close to the beach and that’s where I try and escape to every chance that I get, no matter if it is for a quick dip in the ocean, a few minutes watching the surf or a sunny lunch. I also love travelling and, being an ex-pat in Australia, seeing this beautiful country is high up on my bucket list – any tips?

So, is life in digital marketing as exciting as it sounds?

Yes! Ever since starting work at Amire, I have learnt a great deal and developed skills that have brought me great professional growth.

From dealing with clients to understanding the ins and outs of paid media tools such as Facebook Ads and Google Ads, each day is different and brings a different discovery with it. Working with all sorts of different clients and industries, we are challenged every day to put our minds and creativity to work and strive for the best results!

What does your average day look like?

A typical day for me starts with some exercise, followed by watching the sunrise at Manly Beach while I read and pray (thanks to Winter for the late sunrises!).

At 9 am sharp, we all connect on a Zoom call to quickly share with the team what we will be working on that day. My daily tasks include working with our biddable media team on creating Facebook Ads and Google Ads strategies for clients, helping on setting up their accounts and making sure we are reaping the best results possible.

We also have frequent catch-ups with clients to keep an open channel for clear communication and new ideas.

What’s your favourite part of your job?

I absolutely love working with such a data-driven, results-focused team that is always working together and exchanging ideas and experience to come up with the best strategies for each specific client. It is an open space to learn, and all opinions and ideas are welcome on the table, which makes it a great environment for innovation and growth.

One of my favourite aspects, however, would be the amazing, people-focused culture we have at Amire. Our leadership really invests in the team, making sure we have everything we need to perform our best, promoting good interaction between team members and encouraging us to have a healthy work-life balance.

With the COVID-19 pandemic happening all over the world, we have been working from home and although I really like the flexibility it allows, I miss the interaction with the team in the office, located in the beautiful Manly area.

Hence why I was so glad when we started coming in on Fridays a few weeks ago! It’s great to be able to see everyone’s faces, have fun and enjoy the banter – especially during our all-hands meetings on Fridays afternoons! And not to mention hanging out with our furry mascots Darty and Neo, the adorable moodles Amin, our Google Ads Manager, brings in on Fridays 🙂

Get up to much after work? How would you ‘unwind’?

I am 100% a day person, so I usually start to unwind right after work so I can go to bed early. In summer, I like to hang out at the beach to enjoy the last of the daylight, but during the colder months, I stick to a good book and some wine to wrap up my day!

Finally, what advice would you give somebody thinking about pursuing a digital marketing career?

If you’re thinking of following the digital marketing path I’d say: go for it! It’s becoming more evident every day that digital is the way forward and there is still so much room to grow and innovate!

Amire has a Biddable Media Internship available or an Executive position open, apply if you would like to begin your own personal journey in the Biddable Media world today!

Client Testimonials

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV

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