Digital insights from the experts

Key Takeaways A Google Knowledge Panel is crucial for visibility in search results. Smaller businesses may not have a Knowledge Panel due to limited authority. It’s challenging for smaller businesses to overtake larger competitors’ Knowledge Panels. You can enhance search visibility through GBP optimisation and citation building. Strengthen your Google Business Profile by optimising categories, adding images and responding to…

In digital marketing, capturing audience attention is only half the battle – getting them to take action is where success truly lies. One critical metric that measures this engagement is Click-Through Rate (CTR). But what exactly does CTR mean and why does it matter? We’ll break down its definition, highlight its impact on campaign performance and share effective strategies to…

Understanding the effectiveness of your digital marketing campaigns is essential. Two key metrics that help measure profitability are Return on Ad Spend (ROAS) and Return on Investment (ROI). While both evaluate financial performance, they focus on different aspects. This article explains ROAS, how it compares to ROI and why these metrics are crucial for marketers and business owners. What is…

Navigating the world of digital marketing can be challenging, especially when it comes to understanding various advertising models. A commonly discussed term in online advertising is CPC or Cost-per-Click. But what exactly does CPC mean and how does it impact your marketing efforts? This guide breaks down the essentials of CPC advertising, explores its advantages and provides steps to help…

Reaching your audience effectively requires leveraging multiple marketing channels to create a cohesive strategy. Cross channel marketing stands out as a powerful approach to boost customer engagement and foster long-term brand loyalty. By uniting various communication platforms into a harmonized effort, businesses can present consistent, impactful messaging that strengthens their connection with customers and achieves superior outcomes. The Essence of…

In the ever-evolving digital marketing landscape, finding effective ways to reach new customers is crucial for sustained growth. Facebook Ads have emerged as a powerful tool for businesses seeking to expand their reach and strengthen their brand. One of the most innovative features of Facebook Ads is the Lookalike Audiences. This feature allows marketers to tap into a treasure trove…

With data pouring in from channels like social media, email and paid ads, pinpointing what truly drives conversions can be a daunting task. That’s where attribution models come into play – offering marketers a vital framework to identify which touchpoints shape customer decisions. By clarifying the impact of each interaction, attribution models provide the insights needed to allocate resources wisely…

The digital marketing landscape is changing rapidly as we enter a new era. Advances in technology, shifts in consumer behaviour and evolving market competition are transforming business strategies. Staying on top of digital marketing trends for 2025 isn’t just about predicting the future – it’s essential for brands looking to succeed. Here’s a look at what’s ahead and how you…

In today’s fast-paced digital landscape, a company’s online reputation is pivotal to its success. With a mere click, potential customers can access a trove of information about businesses, highlighting the critical importance of Online Reputation Management (ORM). ORM involves not only monitoring your brand’s image but actively influencing public perception online, which is essential for maintaining a strong brand’s online…