Digital insights from the experts

With data pouring in from channels like social media, email and paid ads, pinpointing what truly drives conversions can be a daunting task. That’s where attribution models come into play – offering marketers a vital framework to identify which touchpoints shape customer decisions. By clarifying the impact of each interaction, attribution models provide the insights needed to allocate resources wisely…

The digital marketing landscape is changing rapidly as we enter a new era. Advances in technology, shifts in consumer behaviour and evolving market competition are transforming business strategies. Staying on top of digital marketing trends for 2025 isn’t just about predicting the future – it’s essential for brands looking to succeed. Here’s a look at what’s ahead and how you…

In today’s fast-paced digital landscape, a company’s online reputation is pivotal to its success. With a mere click, potential customers can access a trove of information about businesses, highlighting the critical importance of Online Reputation Management (ORM). ORM involves not only monitoring your brand’s image but actively influencing public perception online, which is essential for maintaining a strong brand’s online…

As we head toward 2025, understanding the dynamics of YouTube’s ever-evolving algorithm can unlock doors to wider audiences and greater engagement. Whether you’re a budding creator or a seasoned veteran, this guide will equip you with essential strategies to help you rank in YouTube and elevate your channel’s visibility in the competitive landscape. Understanding YouTube’s Algorithm YouTube’s algorithm, a complex…

Click-through rate (CTR) is a term that often comes up in digital marketing discussions. It’s a vital measure of how well your online content connects with your audience and drives engagement. But what exactly makes a click-through rate “good”? This question is key for marketers, business owners and content creators seeking to improve their online performance and boost engagement. We’ll…

In the ever-evolving landscape of digital marketing, businesses are constantly vying for potential customers’ attention. With the abundance of options available to consumers, it’s crucial for advertisers to fine-tune their strategies to ensure maximum engagement and conversion. One of the most effective methods to achieve this is through A/B testing – specifically in the realm of Google Ads. By running…

In the ever-evolving digital marketing landscape, understanding which advertising approach to adopt can make or break a campaign. Among the myriad options available, two popular methods have emerged: demand generation (demand gen) and discovery ads. Each offers unique strengths and serves different purposes in a comprehensive marketing strategy. This article delves into the key differences between demand gen and discovery…

Understanding user behaviour is crucial for optimising conversions in the ever-evolving digital marketing landscape. One of the most effective tools to achieve this is a heatmap. But what is a heatmap? Simply put, it’s a visual representation of data that illustrates the patterns of user interactions on your website. By effectively harnessing heatmaps, businesses can gain valuable insights that help…

A Performance Max campaign is a powerful tool that helps advertisers reach customers across multiple channels with a single campaign. It simplifies the process and boosts performance by using Google’s machine-learning capabilities. Whether you’re an experienced marketer or a beginner, mastering this tool can greatly improve your results and add a new level of success to your marketing strategy. Tips…