Your optimal digital marketing partner

Case Study:
Macquarie University Applied Finance Centre (SEM)

Macquarie University Applied Finance Centre offers 3 different Post Graduate courses across 3 different campuses; Sydney, Melbourne and Singapore.
MAFC’s primary objective was to deliver Course Applications and attendance to their Information Sessions.

To ensure our Ad Copy was always as up to date, relevant and as effective as possible we utilised Google’s Countdown Ads feature.

In the first 6 months of this approach we delivered:

In a nutshell

Case Study:
Sky News/Telstra Media (SEO)

Sky News is competing in one of the most challenging online industries – the Publisher industry. It was therefore imperative that they have an an always-on SEO strategy in order to compete for Search Engine traffic.

The site has enjoyed a continued upward trend for traffic which is their main KPI.

In a nutshell

Case Study:
Snow Victoria (SEM)

Amire team chosen by Snow Victoria to increase new users (UV’s) to Victorian snow resorts. The AMIRE Search team have been providing SEM services to Snow Victoria since May 2015.

The Paid Search activity focused on driving new users to each of the Victorian Snow Resorts. The campaign was a huge success exceeding all KPI’s with the following results:

In a nutshell

Case Study:
The Australian Marriage Equality Campaign

The Equality Campaign engaged AMIRE to improve the online visibility during the Marriage Equality Vote by increasing paid traffic through a Google AdWords over a short 2 month campaign.

AMIRE conducted an in-depth account audit and identified that keywords with varying match types were contained in campaigns, search impression share was below 10% (the number of times our ad was eligible to serve based on the number of searches), and the full budget was not being exhausted.

Each campaign was broken out by match type with the appropriate match type mirrors applied, ensuring that exact match keywords were directed to the exact campaign. A collaborative / agile approach between AMIRE and The Equality Campaign was critical especially given the short term nature of the Marriage Equality Vote campaign.

In a nutshell

Case Study:
7travel (CRO)

7travel engaged Amire to improve conversions from mobile devices by planning and executing a conversion rate optimisation (CRO) campaign. Some key user experience challenges included the following mobile site elements:

• Hierarchy of on-page content
• Call-To-Action buttons (Book Now / Buy Now Book Later / Enquire Now)
• Functionality and display of interactive items

Amire created two variations to A/B test and directed 33% of mobile visitors to the current site and 33% to each of the new variations.

The results of the A/B test demonstrated that variation 2 increased the conversion rate for the enquiry form as well as reduce the bounce rate of the page. Statistical relevance was achieved and showed a significant increase in enquiry conversions by 71%. The new mobile design was a huge success and implemented within the site.

In a nutshell